Digital agency for growth you can measure.

Strategy, advertising, content, development and data - powered by technology we build ourselves.

For 15 years we have helped ambitious brands grow digitally. Our specialists bring strategy, content, creative, development and data together in one team. And where existing tools slow us down, we simply build our own. So we work faster, measure sharper and leave more of your budget for growth.

Explore our technology

Active every day on the platforms where your customers are, and on the data underneath.

Cases & results

Brands growing with Social Roots

We are and have been involved in hundreds of launches, concepts and companies. For many, we still are the marketing department.

Bisous opened with an outspoken concept and an empty diary. We started with the audience: who comes for the kitchen, who for the experience, who books a group. From there we built the brand voice, the website with its reservation flow and later the webshop for gift cards and events. Then we ran the engine: continuous content production, campaigns around openings and seasons, and a newsletter that brings regulars back.

What we do

  • Audience definition and positioning per guest profile
  • Website with reservation and group request flow
  • Webshop for gift cards, events and packages
  • Monthly content production: photo, video and copy
  • Always-on campaigns on Meta and Google
  • Newsletters and automations for returning guests
  • Community management and review strategy

For the Historic Grand Prix we worked on the commercial side of the weekend: VIP packages and the MICE segment. That needs a different tone than fan content, here you sell experience to companies. We built the campaigns and content around hospitality packages, supported the business funnel and activated on the circuit itself, so what happens on track keeps living online.

What we do

  • Campaigns for VIP and hospitality packages
  • MICE proposition: corporate events and group bookings
  • Content production and activation at the circuit
  • Paid social and search around race weekend and presale
  • Funnel from interest to request and follow-up
  • Reporting on requests and packages sold

At Schaap en Citroen everything is about measurability. We run all paid advertising and built a measurement model underneath it that goes beyond online conversions. We calculate how many people need to click the appointment button before one actual store visit happens, and how many of those visits lead to a purchase. So per brand and per campaign you know what a click is really worth, and we report those numbers back to the watch brands themselves.

What we do

  • All paid advertising: Google, Meta, Pmax and retargeting
  • Measurement plan: tracking, server-side events and conversion values
  • Calculation from click to appointment to store visit to purchase
  • Conversion optimisation on the appointment flow and product pages
  • Brand-specific reporting to the watch brands
  • Continuous A/B tests on ads and landing pages

Troef is a place you have to feel before you step inside. We translated that atmosphere into a website that fits, socials that live daily and campaigns that bring in both drinks and corporate bookings. On top of that we produce everything around it: newsletters, brochures and PDFs for groups and events, so every request is answered at the same level.

What we do

  • Website: concept, design, build and management
  • Ongoing campaigns for visits, groups and events
  • Social media: content calendar, production and management
  • Newsletters for guests and business relations
  • Brochures and PDFs for packages and group requests
  • Photography and video on location

At Herman den Blijker two brands run into each other: the restaurant Goud and Herman himself. That is exactly the strength. People don't just book a table, they book a feeling they know from television. We build both sides: the restaurant gets sharp campaigns, reservations and seasonal content, and the personal brand gets a consistent line in which Herman stays recognisable. Personal branding is no extra here, it is the reason the guest comes, and it makes every euro of ad budget more efficient because the brand is already familiar.

What we do

  • Brand strategy for Restaurant Goud and the Herman personal brand
  • Content production: video, photo and stories from the kitchen
  • Social media and community management
  • Campaigns for reservations, holidays and packages
  • Guiding collaborations and brand partnerships
  • Newsletter and return campaigns for regulars

Siefers Opticum sells glasses and provides eye care, two worlds with very different customer questions. We built a webshop that isn't separate from the store but connects to their own software and CMS, so stock, appointments and customer data line up. On top of that run Google and Meta Ads, content production and newsletters that fill both the shop and the appointment calendar.

What we do

  • Webshop build for glasses, lenses and eye-care products
  • Integrations with their own software and CMS
  • Google Ads: search, shopping and local campaigns
  • Meta Ads for brand, offer and appointments
  • Content production in-store and with the team
  • Newsletters for service, repeat purchases and check-ups

With House of Caviar we did the entire journey. It started with strategy: which audience, which countries, which price level and which story suits a product like caviar. Then we built the webshop, the content line and the campaigns, including the promotion around the flagship store. The campaigns run in multiple countries and languages, with their own offer, shipping logic and seasonal peaks per market.

What we do

  • Brand and growth strategy for the luxury segment
  • Content production: photography, video and storytelling
  • Webshop build including shipping and international checkout
  • Promotion and activation around the flagship store
  • Campaigns in multiple countries and languages
  • Email marketing, automations and holiday campaigns
  • Reporting on revenue, margin and repeat purchase

The Korte Putstraat is not one business but a street: dozens of entrepreneurs who together are a destination. That makes it unique and complicated at once, everyone has their own interest, but the street only wins if you move together. We are the marketing department of that collective: a shared website, campaigns that show the whole street and content in which every business features without it becoming messy.

What we do

  • Positioning the street as one destination
  • Website for the street with all businesses and events
  • Campaigns around seasons, holidays and events
  • Content production on location with the entrepreneurs
  • Local visibility: Maps, SEO and reviews
  • Alignment and reporting to the collective

Castell d'Emporda is a castle hotel in Catalonia and one of Spain's most beautiful wedding venues. Couples book something like this one to two years ahead and come from everywhere: New York, London, Mumbai, Amsterdam. We manage the website and run advertising per market, with its own language, budget and timing. A request from India needs different content and a longer funnel than one from Barcelona, so we treat them differently.

What we do

  • Advertising in multiple markets: US, UK, India, Europe
  • Web management, landing pages and request flow
  • Content line for weddings, events and hotel stays
  • SEO for international search demand around wedding venues
  • Lead follow-up and reporting per market
  • Seasonal planning around the wedding booking rhythm

Social Roots has been one of the fastest-growing tech companies in the Netherlands for five years in a row.

FD Gazelle
2022
FD Gazelle
2023
FD Gazelle
2024
FD Gazelle
2025
FD Gazelle
2026
FONK 150 Best Agencies 2025
Vijf FD Gazelle awards op kantoor bij Social Roots
Trusted by

Working with the most remarkable brands in the world.

Bentley
Cartier
Bowers & Wilkins
American Express
Historic Grand Prix
Jumbo
Vapiano
Noble Gastro House
The Meatlovers
Leon Martens
Eric Kuster
Bar Belle
Parkheuvel
Troef
Tricorp
Current Rooftop
Ticketpoint
Schaap en Citroen
Jondani
NELA
Art Hotel Curaçao
Bisous
Borek
Bernardus
Vel'Or

A selection from the hundreds of companies we work for, from hospitality and retail to events, e-commerce, B2B and beyond.

Performance tech agency

We build what the market is still missing

We are and remain an agency. Every day we run campaigns, produce content, build platforms and unlock data for hundreds of companies. That practice gives us a sharp eye: we see exactly where existing software falls short in measuring, steering and converting. So we build it ourselves. What starts as an internal fix grows into technology that helps others move forward too.

Neon Social Roots logo aan de muur in de lounge
  1. 01

    Friction

    In our daily work for hundreds of clients we see a problem nobody really solves.

  2. 02

    We build

    We develop the solution in-house, instead of working around it.

  3. 03

    We test

    First on our own processes, campaigns and client data.

  4. 04

    Real clients

    Then in live operation, with clients in a wide range of markets.

  5. 05

    Real data

    We measure what works, what converts and what does not.

  6. 06

    Optimise

    The product becomes sharper, faster and more mature.

  7. 07

    Available to the world

    What works for our clients, we make available to everyone, from the Netherlands to the rest of the world.

The Social Roots flywheel

The work feeds the technology. The technology makes the work better.

01 · The practice

Agency

An agency that makes brands grow. From strategy and advertising to content, web, development and data, in one team and in every market.

  • Real clients
  • Real problems
  • Real data
LOOP
02 · The software

Technology

What we learn in practice we build into software, first for our clients, then for the world.

  • Better solutions
  • Better results
  • More scale

Most agencies don't build their own technology. Most software companies aren't hands-on in daily practice. We do both, and you see it back in how we help businesses grow, measure and convert.

People over machines

In an age of AI, it is always people who are in control.

AI is a tool, not a replacement. We use it to analyse faster, draft concepts faster and understand data better. But the decisions, creativity and responsibility stay with our team, AI proposes, we decide.

Social Roots team analysing marketing data together

AI accelerates

We use AI where it makes sense: faster analysis, sharper content, smarter workflows.

People steer

Strategy, creativity, judgment and accountability stay with our team. Always.

Agency remains

You can simply hire us as an agency. Our software strengthens our work, but is not a requirement.

People over machines

We use AI as a tool: faster analysis, sharper output, better measurement. Strategy, creation, judgement and accountability always stay with people, with our team.

Read our full AI vision

We build the technology others rely on.

Two ways to start with us: hire us as your agency, or get going with our software.

As your agency

Strategy, media, content, development and data by one team.

As software

Twelve in-house products, live to explore and free to try.

Request a demo